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Yahoo updates its ranking algorithm

Weather Report: Yahoo! Search update

We've been rolling out some changes to our fresh web data and crawling, indexing and ranking algorithms over the last few days. We expect the update will be completed by the weekend. So, as you know, throughout this process you may see some changes in ranking as well as some shuffling of the pages in the index : said Yahoo!

keeping coming the feedback : http://help.yahoo.com/help/us/ysearch/webmaster/webmaster-01.html

Source: ysearchblog.com


China's Online Population Explosion

There are now an estimated 137 million internet users in China, second in number only to the United States, where estimates of the current internet population range from 165 million to 210 million. The growth rate of China's internet user population has been outpacing that of the U.S., and China is projected to overtake the U.S. in the total number of users within a few years.

The influx of tens of millions of new online participants each year can be expected to have far-reaching consequences for the Chinese population, for China itself and for the larger world. At the very least, the internet will offer ever greater numbers of Chinese a much more sophisticated information and communications world than the one they currently inhabit. And because the Chinese share a single written language, despite the multiplicity of spoken tongues, it could have a unifying effect on the country's widely dispersed citizenry. An expanding internet population might also increase domestic tensions that could spill over into China's relations with the U.S. and other countries while the difference between Chinese and Western approaches to the internet could create additional sore points over human rights and problems with restrictions on non-Chinese companies.

Source: pewinternet.org


A Study in Contrasts: Yahoo and Google

The news in brief: Yahoo is still treading water as Google zooms further ahead.

There shouldn’t be too many surprises when Yahoo reports financial results for the second quarter. If you didn’t hear about it, it may be because the company packaged the announcement that results would be on the lower end of their previous expectations along with much bigger news.

For those who missed it, here’s roughly what Yahoo said. First, Project Panama, a years long effort to close the gap with Google in search advertising, will begin paying dividends in the second quarter, sooner than previously expected. Second, display advertising — the banners and other graphical ads that appear on Yahoo pages and elsewhere on the Web — would be weaker than expected, wiping out any expected gains from Panama.

In light of that, analysts will be looking closely at two things. How much better is Panama than the previous system? That’s one area were Yahoo could get some much-needed good news. The other is whether Yahoo narrows downward the range of expected results for the remainder of the year. Some analysts are already counting on that. “It would surprise me a bit if they didn’t guide to the lower end of the revenue range for the rest of the year,” said Derek Brown, of Cantor Fitzgerald.
And of course, since Yahoo is under new management, the earnings announcement may well be a platform for company executives to announce what else they plan to do to revive the company’s fortunes.

On average, Wall Street analysts expect Yahoo to report net revenue of $1.24 billion and profits of 11 cents a share, or roughly flat when compared with $1.12 billion and 11 cents in the same quarter last year. Results are due out on Tuesday after the close of markets.
But Yahoo’s biggest challenge may well be the comparison with rival Google, which reports results on Thursday after the close of markets. Since the company reported stellar first-quarter results on April 19, shares have risen from just over $470 to more than $550. Expectations are for another blockbuster quarter, largely on the strength of Google’s core business, search and contextual advertising.

Wall Street is expecting revenues of $2.68 billion and profits of $3.59 a share, sharply up from $1.67 billion and $2.33 a share in the same quarter in 2006.

Here are some points that Mr. Brown, of Cantor Fitzgerald, made following Google’s first-quarter results: Roughly one third of online advertising worldwide flows through Google’s platform; as of the first quarter, year over year net revenue has grown by 65 percent or more for 21 consecutive quarters; Google’s net revenue is larger than Yahoo’s and eBay’s and gross revenue is larger than Amazon’s; despite that, Google is growing seven times faster than Yahoo and more than twice as fast as eBay and Amazon; and Google’s profit margins are bigger than those of Yahoo, eBay and Amazon. “It is bigger, growing substantially faster, with higher margins,” Mr. Brown said. “That’s a pretty compelling set of attributes."

Source: bits.blogs.nytimes.com


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