Advertisers often aim for top placement because they find that their ads perform the best when they appear above Google search results. Since these ads must meet or exceed a top placement quality threshold, our users receive high quality ad results while advertisers get the traffic they desire – a win-win situation.
Quality Score is the greatest determining factor in top ad placement, which means no one will ever be able to pay their way to the top. We have, however, been working on an improvement to the top ad placement formula that will soon offer advertisers more control over achieving top placement while increasing the quality of our ad results for users.
The key change to the formula will be how we consider price. Today’s formula considers an ad’s Quality Score and actual cost-per-click (CPC). The improved formula will still heavily weight Quality Score, but instead of actual CPC, it will consider an ad’s maximum CPC. Here’s why:
Actual CPC is determined, in part, by the bidding behavior of the advertisers below you. This means that your ad’s chance of being promoted to a top spot could be constrained by a factor you cannot influence. By considering your ad’s maximum CPC, a value you set, you will have more control over achieving top ad placement.
In addition to increasing control for advertisers, the improved formula increases the quality of our top ads for users. This is due to more high quality ads becoming eligible for top placement, thereby allowing our system to choose from a larger pool of high quality ads to show our users.
The improved formula will go into effect within the next few weeks. For a full explanation of how the top ad placement formula will be changing, please see this AdWords Help Center FAQ. We encourage you to read the FAQ in its entirety since this change may affect the performance of your ads – e.g. in some cases, some ads previously showing alongside search results may begin to show in top spots, and vice versa.
Once the improved formula goes live, we'll update you here on the Inside AdWords blog so stay tuned.
Source: The official blog for information about AdWords
Upcoming change to the top ad placement formula
August 21, 2007, 10:35 amGoogle Mistakes Own Blog for Spam, Deletes it
August 21, 2007, 10:27 am
Readers of Google Custom Search Blog were surprised when the Web site was temporarily removed from the blogosphere.
Readers of Google Inc.'s Custom Search Blog were handed a bit of a surprise Tuesday when the Web site was temporarily removed from the blogosphere and hijacked by someone unaffiliated with the company.
The problem? Google had mistakenly identified its own blog as a spammer's site and handed it over to another person. The change was first noticed by the Google Blogoscoped Web site, which noticed that posts on the Custom Search Blog had been deleted and replaced by a strange comment from someone identifying himself as Srikanth.
"Google Custom Search, is the wonderful product from Google which many webmasters have been looking and dream for," Srikanth wrote. " Also Google Custom Search is integrated with Ad-sense, which means make money while keeping users on your site for longer time with custom search engine.... Good Luck for all the Custom Search customers." This blog typically offers tips and tricks for users of Google's Custom Search Engine software, which can be used to build customized Web sites that search specific Web sites or pages.
Srikanth's tone was obviously out of character for an official Google blog, prompting Google Blogoscoped to speculate that the site may have been hacked. The answer turned out to be less sinister, according to Sean Carlson, a Google spokesman.
"Blogger's spam classifier misidentified the Custom Search Blog as spam," he said via e-mail on Wednesday. Typically Google notifies blog owners when it has spotted content associated with spam on their Web sites to give them a chance to clear up any misunderstandings.
However, that didn't work out in this case. "The Custom Search Blog bloggers overlooked their notification, and after a period of time passed, the blog was disabled." When blogs are disabled like this, their URL becomes available to the general public. That's when Srikanth swooped in and wrote the joke post. "It was a case of "URL squatting" and not a security issue or any kind of hack," Carlson said.
Google quickly realized its mistake and the Custom Search Blog is now back in action.
Source: pcworld.com
Readers of Google Inc.'s Custom Search Blog were handed a bit of a surprise Tuesday when the Web site was temporarily removed from the blogosphere and hijacked by someone unaffiliated with the company.
The problem? Google had mistakenly identified its own blog as a spammer's site and handed it over to another person. The change was first noticed by the Google Blogoscoped Web site, which noticed that posts on the Custom Search Blog had been deleted and replaced by a strange comment from someone identifying himself as Srikanth.
"Google Custom Search, is the wonderful product from Google which many webmasters have been looking and dream for," Srikanth wrote. " Also Google Custom Search is integrated with Ad-sense, which means make money while keeping users on your site for longer time with custom search engine.... Good Luck for all the Custom Search customers." This blog typically offers tips and tricks for users of Google's Custom Search Engine software, which can be used to build customized Web sites that search specific Web sites or pages.
Srikanth's tone was obviously out of character for an official Google blog, prompting Google Blogoscoped to speculate that the site may have been hacked. The answer turned out to be less sinister, according to Sean Carlson, a Google spokesman.
"Blogger's spam classifier misidentified the Custom Search Blog as spam," he said via e-mail on Wednesday. Typically Google notifies blog owners when it has spotted content associated with spam on their Web sites to give them a chance to clear up any misunderstandings.
However, that didn't work out in this case. "The Custom Search Blog bloggers overlooked their notification, and after a period of time passed, the blog was disabled." When blogs are disabled like this, their URL becomes available to the general public. That's when Srikanth swooped in and wrote the joke post. "It was a case of "URL squatting" and not a security issue or any kind of hack," Carlson said.
Google quickly realized its mistake and the Custom Search Blog is now back in action.
Source: pcworld.com
Page :
1